So there's this book, called How to Make Love Like a Porn Star. As you'd imagine judging by the title, not something that makes women-friendly reading.
According to feminist blogger Karen Healy, it's really misogynistic, portraying women as dirt and making jokes out of rape.
The kicker? Harper Collins, who are publishing it, sent her a copy and asked her to review it.
What!?
And this is where it starts getting really wierd. Apparently, it's getting glowing reviews on Amazon. But the reviewers are fake. It's even got a wiki entry. But when someone tried to edit it, it was changed back to it's original form nearly straight away.
And there's the million dollar question: Why give a feminist blogger a book that's so overwhemlingly misogynistic to women?
Do they really value her opinion? Do they think that any publicity is good publicity? Do they want to fuel the hype with controversy?
Or do they think that the fact that a feminist hates it would make it more appealling to males who don't like feminism?
This has me particulary worried:I’ve heard theories about the “new wave” of ads before. The idea is that people are too used to positive, “hip” ads or ironic ads, so being bizzare or controversial is the new way to slip under the radar. These ads compete for cherished mental space in your head, not necessarily a positive first image. Marketing firms want people talking about the stupid/weird/nonsensical ad and post about it on their blog and host it on You Tube and…etc. So maybe the next time you’re in the store you’ll just REMEMBER their brand over their competitors.
Advertisers messing with our heads. Fun. >:{
According to feminist blogger Karen Healy, it's really misogynistic, portraying women as dirt and making jokes out of rape.
The kicker? Harper Collins, who are publishing it, sent her a copy and asked her to review it.
What!?
And this is where it starts getting really wierd. Apparently, it's getting glowing reviews on Amazon. But the reviewers are fake. It's even got a wiki entry. But when someone tried to edit it, it was changed back to it's original form nearly straight away.
And there's the million dollar question: Why give a feminist blogger a book that's so overwhemlingly misogynistic to women?
Do they really value her opinion? Do they think that any publicity is good publicity? Do they want to fuel the hype with controversy?
Or do they think that the fact that a feminist hates it would make it more appealling to males who don't like feminism?
This has me particulary worried:I’ve heard theories about the “new wave” of ads before. The idea is that people are too used to positive, “hip” ads or ironic ads, so being bizzare or controversial is the new way to slip under the radar. These ads compete for cherished mental space in your head, not necessarily a positive first image. Marketing firms want people talking about the stupid/weird/nonsensical ad and post about it on their blog and host it on You Tube and…etc. So maybe the next time you’re in the store you’ll just REMEMBER their brand over their competitors.
Advertisers messing with our heads. Fun. >:{
Current Mood:
annoyed
Current Music: Kismet - Bond
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